Zalando Premium.
Lead Product Designer.
I led the UX Design of the pilot experiment of the launch of the Zalando Premium Category, where we introduced the Premium Brand Shop, an elevated shopping experience catered for high-end fashion brands allowing them to curate and customize their own space within our fashion platform, highlighting their stories and engaging directly with their customers.
Here are some highlights from the Sandro Paris Premium Brand Hub Experience in collaboration with Content Strategy, Brand Experience, and Campaign Planning teams.
Mission Statement.
"Build an elevated shopping experience catered for Sandro Paris, allowing the brand to curate and customize their own space within our platform, highlighting their stories and engaging directly with their customers."
Home For Brands.
Create an inspiring and relevant experience for both customers and brands, extending the experience far beyond the garment and towards the first contact with the brand on the app. The premium experience is elevated through dedicated content, exclusive campaigns, and a refined look and feel.
The Art of Storytelling.
Allowing the brand to feature its narrative as part of the Product Detail Page enhances the customer's experience beyond just the purchase. It enables them to purchase a piece of the story, not just a product.
Prototype & Validate.
Prototyping enabled us to collaborate with various stakeholders from Sandro, allowing them to quickly visualize their space and see their Brand Hub in action and evaluate its alignment with their goals and what our platform could offer to them.
The Starting Point For Fashion.
This Pilot experience allowed us to onboard Sandro Paris to our platform and played a crucial role in laying the foundation of the Premium experience. Zalando Premium Category became one of the fastest-growing business entities within Zalando. It Contributed further progress on the mission to become the Starting Point For Fashion and leveraging the potential of the European premium online market.”
Zalando Premium.
Lead Product Designer.
I led the UX Design of the pilot experiment of the launch of the Zalando Premium Category, where we introduced the Premium Brand Shop, an elevated shopping experience catered for high-end fashion brands allowing them to curate and customize their own space within our fashion platform, highlighting their stories and engaging directly with their customers.
Here are some highlights from the Sandro Paris Premium Brand Hub Experience in collaboration with Content Strategy, Brand Experience, and Campaign Planning teams.
Mission Statement.
"Build an elevated shopping experience catered for Sandro Paris, allowing the brand to curate and customize their own space within our platform, highlighting their stories and engaging directly with their customers."
Home For Brands.
Create an inspiring and relevant experience for both customers and brands, extending the experience far beyond the garment and towards the first contact with the brand on the app. The premium experience is elevated through dedicated content, exclusive campaigns, and a refined look and feel.
The Art of Storytelling.
Allowing the brand to feature its narrative as part of the Product Detail Page enhances the customer's experience beyond just the purchase. It enables them to purchase a piece of the story, not just a product.
Prototype & Validate.
Prototyping enabled us to collaborate with various stakeholders from Sandro, allowing them to quickly visualize their space and see their Brand Hub in action and evaluate its alignment with their goals and what our platform could offer to them.
The Starting Point For Fashion.
This Pilot experience allowed us to onboard Sandro Paris to our platform and played a crucial role in laying the foundation of the Premium experience. Zalando Premium Category became one of the fastest-growing business entities within Zalando. It Contributed further progress on the mission to become the Starting Point For Fashion and leveraging the potential of the European premium online market.”
Zalando Premium.
Lead Product Designer.
I led the UX Design of the pilot experiment of the launch of the Zalando Premium Category, where we introduced the Premium Brand Shop, an elevated shopping experience catered for high-end fashion brands allowing them to curate and customize their own space within our fashion platform, highlighting their stories and engaging directly with their customers.
Here are some highlights from the Sandro Paris Premium Brand Hub Experience in collaboration with Content Strategy, Brand Experience, and Campaign Planning teams.
Mission Statement.
"Build an elevated shopping experience catered for Sandro Paris, allowing the brand to curate and customize their own space within our platform, highlighting their stories and engaging directly with their customers."
Home For Brands.
Create an inspiring and relevant experience for both customers and brands, extending the experience far beyond the garment and towards the first contact with the brand on the app. The premium experience is elevated through dedicated content, exclusive campaigns, and a refined look and feel.
The Art of Storytelling.
Allowing the brand to feature its narrative as part of the Product Detail Page enhances the customer's experience beyond just the purchase. It enables them to purchase a piece of the story, not just a product.
Prototype & Validate.
Prototyping enabled us to collaborate with various stakeholders from Sandro, allowing them to quickly visualize their space and see their Brand Hub in action and evaluate its alignment with their goals and what our platform could offer to them.
The Starting Point For Fashion.
This Pilot experience allowed us to onboard Sandro Paris to our platform and played a crucial role in laying the foundation of the Premium experience. Zalando Premium Category became one of the fastest-growing business entities within Zalando. It Contributed further progress on the mission to become the Starting Point For Fashion and leveraging the potential of the European premium online market.”
Zalando Premium.
Lead Product Designer.
I led the UX Design of the pilot experiment of the launch of the Zalando Premium Category, where we introduced the Premium Brand Shop, an elevated shopping experience catered for high-end fashion brands allowing them to curate and customize their own space within our fashion platform, highlighting their stories and engaging directly with their customers.
Here are some highlights from the Sandro Paris Premium Brand Hub Experience in collaboration with Content Strategy, Brand Experience, and Campaign Planning teams.
Mission Statement.
"Build an elevated shopping experience catered for Sandro Paris, allowing the brand to curate and customize their own space within our platform, highlighting their stories and engaging directly with their customers."
Home For Brands.
Create an inspiring and relevant experience for both customers and brands, extending the experience far beyond the garment and towards the first contact with the brand on the app. The premium experience is elevated through dedicated content, exclusive campaigns, and a refined look and feel.
The Art of Storytelling.
Allowing the brand to feature its narrative as part of the Product Detail Page enhances the customer's experience beyond just the purchase. It enables them to purchase a piece of the story, not just a product.
Prototype & Validate.
Prototyping enabled us to collaborate with various stakeholders from Sandro, allowing them to quickly visualize their space and see their Brand Hub in action and evaluate its alignment with their goals and what our platform could offer to them.
The Starting Point For Fashion.
This Pilot experience allowed us to onboard Sandro Paris to our platform and played a crucial role in laying the foundation of the Premium experience. Zalando Premium Category became one of the fastest-growing business entities within Zalando. It Contributed further progress on the mission to become the Starting Point For Fashion and leveraging the potential of the European premium online market.”
Zalando Premium.
Lead Product Designer.
I led the UX Design of the pilot experiment of the launch of the Zalando Premium Category, where we introduced the Premium Brand Shop, an elevated shopping experience catered for high-end fashion brands allowing them to curate and customize their own space within our fashion platform, highlighting their stories and engaging directly with their customers.
Here are some highlights from the Sandro Paris Premium Brand Hub Experience in collaboration with Content Strategy, Brand Experience, and Campaign Planning teams.
Mission Statement.
"Build an elevated shopping experience catered for Sandro Paris, allowing the brand to curate and customize their own space within our platform, highlighting their stories and engaging directly with their customers."
Home For Brands.
Create an inspiring and relevant experience for both customers and brands, extending the experience far beyond the garment and towards the first contact with the brand on the app. The premium experience is elevated through dedicated content, exclusive campaigns, and a refined look and feel.
The Art of Storytelling.
Allowing the brand to feature its narrative as part of the Product Detail Page enhances the customer's experience beyond just the purchase. It enables them to purchase a piece of the story, not just a product.
Prototype & Validate.
Prototyping enabled us to collaborate with various stakeholders from Sandro, allowing them to quickly visualize their space and see their Brand Hub in action and evaluate its alignment with their goals and what our platform could offer to them.
The Starting Point For Fashion.
This Pilot experience allowed us to onboard Sandro Paris to our platform and played a crucial role in laying the foundation of the Premium experience. Zalando Premium Category became one of the fastest-growing business entities within Zalando. It Contributed further progress on the mission to become the Starting Point For Fashion and leveraging the potential of the European premium online market.”
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