Zalando Apps.
Senior Product Designer.
Zalando Apps.
Senior Product Designer.
Zalando Apps.
Senior Product Designer.
Zalando Apps.
Senior Product Designer.
Zalando Apps.
Senior Product Designer.
To embrace the changing culture of the mobile consumer in early 2015 and to be a genuinely Mobile-First company, we had to rethink our mobile apps and moving from a web view experience to a native rich experience. We introduced a complete revamp to the look and feel of our apps and shipped a more intuitive and personalized shopping experience across iOS and Android. At the same time, we built a scalable components system that adapts to the various internal stakeholder needs.
To embrace the changing culture of the mobile consumer in early 2015 and to be a genuinely Mobile-First company, we had to rethink our mobile apps and moving from a web view experience to a native rich experience. We introduced a complete revamp to the look and feel of our apps and shipped a more intuitive and personalized shopping experience across iOS and Android. At the same time, we built a scalable components system that adapts to the various internal stakeholder needs.
To embrace the changing culture of the mobile consumer in early 2015 and to be a genuinely Mobile-First company, we had to rethink our mobile apps and moving from a web view experience to a native rich experience. We introduced a complete revamp to the look and feel of our apps and shipped a more intuitive and personalized shopping experience across iOS and Android. At the same time, we built a scalable components system that adapts to the various internal stakeholder needs.
To embrace the changing culture of the mobile consumer in early 2015 and to be a genuinely Mobile-First company, we had to rethink our mobile apps and moving from a web view experience to a native rich experience. We introduced a complete revamp to the look and feel of our apps and shipped a more intuitive and personalized shopping experience across iOS and Android. At the same time, we built a scalable components system that adapts to the various internal stakeholder needs.
To embrace the changing culture of the mobile consumer in early 2015 and to be a genuinely Mobile-First company, we had to rethink our mobile apps and moving from a web view experience to a native rich experience. We introduced a complete revamp to the look and feel of our apps and shipped a more intuitive and personalized shopping experience across iOS and Android. At the same time, we built a scalable components system that adapts to the various internal stakeholder needs.
Mission Statement.
Mission Statement.
Mission Statement.
Mission Statement.
Mission Statement.
"Build a personalized rich shopping experience while increasing the joy of use throughout the entire user journey."
"Build a personalized rich shopping experience while increasing the joy of use throughout the entire user journey."
"Build a personalized rich shopping experience while increasing the joy of use throughout the entire user journey."
"Build a personalized rich shopping experience while increasing the joy of use throughout the entire user journey."
"Build a personalized rich shopping experience while increasing the joy of use throughout the entire user journey."
Design Process.
Design Process.
Design Process.
Design Process.
Design Process.
Having a UX design process in place doesn’t just give users an intuitive and pleasurable experience, it poses an opportunity for us designers to iterate and improve our designs along the way.
Having a UX design process in place doesn’t just give users an intuitive and pleasurable experience, it poses an opportunity for us designers to iterate and improve our designs along the way.
Having a UX design process in place doesn’t just give users an intuitive and pleasurable experience, it poses an opportunity for us designers to iterate and improve our designs along the way.
Having a UX design process in place doesn’t just give users an intuitive and pleasurable experience, it poses an opportunity for us designers to iterate and improve our designs along the way.
Having a UX design process in place doesn’t just give users an intuitive and pleasurable experience, it poses an opportunity for us designers to iterate and improve our designs along the way.
Discovery and Research.
Discovery and Research.
Discovery and Research.
Discovery and Research.
Discovery and Research.
Discoveries are crucial to setting design projects off in the right direction by focusing on the right problems and building the right thing. Through our research findings and competitor analysis, we identified three main principles of the redesign.
1. Personalization: A personalized shopping experience offering relevant product discovery and recommendation.
2. Curation: A curated immersive content through editorials, videos, and photography.
3. Storytelling: Offer the brands a space to tell their stories allowing them to connect and engage directly with their users on our platform.
Discoveries are crucial to setting design projects off in the right direction by focusing on the right problems and building the right thing. Through our research findings and competitor analysis, we identified three main principles of the redesign.
1. Personalization: A personalized shopping experience offering relevant product discovery and recommendation.
2. Curation: A curated immersive content through editorials, videos, and photography.
3. Storytelling: Offer the brands a space to tell their stories allowing them to connect and engage directly with their users on our platform.
Discoveries are crucial to setting design projects off in the right direction by focusing on the right problems and building the right thing. Through our research findings and competitor analysis, we identified three main principles of the redesign.
1. Personalization: A personalized shopping experience offering relevant product discovery and recommendation.
2. Curation: A curated immersive content through editorials, videos, and photography.
3. Storytelling: Offer the brands a space to tell their stories allowing them to connect and engage directly with their users on our platform.
Discoveries are crucial to setting design projects off in the right direction by focusing on the right problems and building the right thing. Through our research findings and competitor analysis, we identified three main principles of the redesign.
1. Personalization: A personalized shopping experience offering relevant product discovery and recommendation.
2. Curation: A curated immersive content through editorials, videos, and photography.
3. Storytelling: Offer the brands a space to tell their stories allowing them to connect and engage directly with their users on our platform.
Discoveries are crucial to setting design projects off in the right direction by focusing on the right problems and building the right thing. Through our research findings and competitor analysis, we identified three main principles of the redesign.
1. Personalization: A personalized shopping experience offering relevant product discovery and recommendation.
2. Curation: A curated immersive content through editorials, videos, and photography.
3. Storytelling: Offer the brands a space to tell their stories allowing them to connect and engage directly with their users on our platform.
Home Overview.
Home Overview.
Home Overview.
Home Overview.
Home Overview.
To deliver a personalized, curated, and engaging home experience, our design had to be scalable enough to cater to multiple needs externally from our users and internally from the different stakeholders. Built-in Modular Blocks and Components allowed us the ultimate flexibility and scalability.
To deliver a personalized, curated, and engaging home experience, our design had to be scalable enough to cater to multiple needs externally from our users and internally from the different stakeholders. Built-in Modular Blocks and Components allowed us the ultimate flexibility and scalability.
To deliver a personalized, curated, and engaging home experience, our design had to be scalable enough to cater to multiple needs externally from our users and internally from the different stakeholders. Built-in Modular Blocks and Components allowed us the ultimate flexibility and scalability.
To deliver a personalized, curated, and engaging home experience, our design had to be scalable enough to cater to multiple needs externally from our users and internally from the different stakeholders. Built-in Modular Blocks and Components allowed us the ultimate flexibility and scalability.
To deliver a personalized, curated, and engaging home experience, our design had to be scalable enough to cater to multiple needs externally from our users and internally from the different stakeholders. Built-in Modular Blocks and Components allowed us the ultimate flexibility and scalability.
The Era of Components.
The Era of Components.
The Era of Components.
The Era of Components.
The Era of Components.
Components take the notion of design systems beyond visual elements, opening the door to the true consolidation of component-based design and development. Here is a breakdown of some of the components we built for the new Home Screen.
Components take the notion of design systems beyond visual elements, opening the door to the true consolidation of component-based design and development. Here is a breakdown of some of the components we built for the new Home Screen.
Components take the notion of design systems beyond visual elements, opening the door to the true consolidation of component-based design and development. Here is a breakdown of some of the components we built for the new Home Screen.
Components take the notion of design systems beyond visual elements, opening the door to the true consolidation of component-based design and development. Here is a breakdown of some of the components we built for the new Home Screen.
Components take the notion of design systems beyond visual elements, opening the door to the true consolidation of component-based design and development. Here is a breakdown of some of the components we built for the new Home Screen.
Home Components - Welcome Box.
Home Components - Welcome Box.
Home Components - Welcome Box.
Home Components - Welcome Box.
Home Components - Welcome Box.
Home Components - Curated Teasers.
Home Components - Curated Teasers.
Home Components - Curated Teasers.
Home Components - Curated Teasers.
Home Components - Curated Teasers.
Home Components - Flexible Content Carousel.
Home Components - Flexible Content Carousel.
Home Components - Flexible Content Carousel.
Home Components - Flexible Content Carousel.
Home Components - Flexible Content Carousel.
Home Components - Editorial Carousel.
Home Components - Editorial Carousel.
Home Components - Editorial Carousel.
Home Components - Editorial Carousel.
Home Components - Editorial Carousel.
Home Components - Products Carousel.
Home Components - Products Carousel.
Home Components - Products Carousel.
Home Components - Products Carousel.
Home Components - Products Carousel.
Scalable Foundation.
Scalable Foundation.
Scalable Foundation.
Scalable Foundation.
Scalable Foundation.
Following our scalable and modular components approach from the Home Screen allowed us to deliver a truly intuitive and personalized shopping experience while laying the foundation of the design across the different app surfaces while adapting and scaling the design across platforms.
Following our scalable and modular components approach from the Home Screen allowed us to deliver a truly intuitive and personalized shopping experience while laying the foundation of the design across the different app surfaces while adapting and scaling the design across platforms.
Following our scalable and modular components approach from the Home Screen allowed us to deliver a truly intuitive and personalized shopping experience while laying the foundation of the design across the different app surfaces while adapting and scaling the design across platforms.
Following our scalable and modular components approach from the Home Screen allowed us to deliver a truly intuitive and personalized shopping experience while laying the foundation of the design across the different app surfaces while adapting and scaling the design across platforms.
Following our scalable and modular components approach from the Home Screen allowed us to deliver a truly intuitive and personalized shopping experience while laying the foundation of the design across the different app surfaces while adapting and scaling the design across platforms.
Home & Search - Adapted UX on Android.
Home & Search - Adapted UX on Android.
Home & Search - Adapted UX on Android.
Home & Search - Adapted UX on Android.
Home & Search - Adapted UX on Android.
Reimagined, Redesigned, and Rebuilt.
Reimagined, Redesigned, and Rebuilt.
Reimagined, Redesigned, and Rebuilt.
Reimagined, Redesigned, and Rebuilt.
Reimagined, Redesigned, and Rebuilt.
The launch of the new apps was a huge success on both iOS and Android. The first redesign on Android received an Editor Choice award on the Google Play Store, and the iOS app went on and got featured on the App Store in multiple countries. At the moment, Zalando apps have boosted over than 50million downloads, and still, to this day, lots of the early design foundation is shaping the app experience.
The launch of the new apps was a huge success on both iOS and Android. The first redesign on Android received an Editor Choice award on the Google Play Store, and the iOS app went on and got featured on the App Store in multiple countries. At the moment, Zalando apps have boosted over than 50million downloads, and still, to this day, lots of the early design foundation is shaping the app experience.
The launch of the new apps was a huge success on both iOS and Android. The first redesign on Android received an Editor Choice award on the Google Play Store, and the iOS app went on and got featured on the App Store in multiple countries. At the moment, Zalando apps have boosted over than 50million downloads, and still, to this day, lots of the early design foundation is shaping the app experience.
The launch of the new apps was a huge success on both iOS and Android. The first redesign on Android received an Editor Choice award on the Google Play Store, and the iOS app went on and got featured on the App Store in multiple countries. At the moment, Zalando apps have boosted over than 50million downloads, and still, to this day, lots of the early design foundation is shaping the app experience.
© 2023 Muhammad Elmelegy. All Rights Reserved.